CategoryThe Big Drive

A mentor I worked with many years ago had an antidote to the inertia a lot of self-employed people feel coming out of the holidays. It’s not hard to let the holiday slowdown continue for weeks into the new year, or even months. He came up with a concept called The Big Drive, which was a challenge to kick off the new year with a huge amount of momentum. He would compare it with a skier going to...

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