The Toronto Star did a feature on my past as a rave pioneer and my new memoir REQUIEM FOR MY RAVE.
What is an interesting addendum to this story and relevant to my blog here is that a company then contacted me out of the blue and offered to mount it for me. I admire their “blue ocean” strategy of contacting people who appear in newspapers. This company is based in the US, so I assume they have a system in place where they contact EVERY PERSON who appears in EVERY NEWSPAPER ARTICLE and offer to create a mount for them.
Even more, they sent me a mock-up of what it would look like, with my actual article. All I had to do was pay them. It was pretty hard to resist their offer.
Here it is.
They’ve created a business where competition is irrelevant. Their own blue ocean. What might this inspire in your own business?
